top of page
All Posts


From Zero to Singles Day 11.11 Success: A 5-Pillar Framework for China Market Entry
The Problem: You're Playing a Game Where 95% of Foreign Brands Lose Singles' Day 2024 generated $139 billion in 24 hours. China's e-commerce market reached $2.8 trillion annually, with over half of all retail sales occurring online. Your board sees these numbers and asks the obvious question: Why aren't we capturing this opportunity? Here's the question they should be asking: Why do 95% of international brands entering Singles Day without proper China expertise catastrophical
Nov 7, 20253 min read


Entering China? Don't Let the Wrong Partner Kill Your Brand.
A recent call with a UK-based health supplement brand highlighted a common pitfall. They were interested in marketing services for China, but mentioned they were already working with a distributor. That wasn't an issue on its own. Many clients simply need more focused, local marketing. But when the conversation turned to sales performance and what customers were saying, it stalled. They could only offer vague answers, lacking any real insight into their market position. The s
Oct 20, 20253 min read


5 Common Mistakes Foreign Brands Make When Entering China’s E-Commerce Market (and How to Avoid Them)
Breaking into China’s e-commerce market can unlock massive gains for your brand! However… without a clear gameplan and entry strategy...
Jul 18, 20254 min read


What is Cross-Border E-Commerce in China? A 2025 Guide for International Brands
With China’s e-commerce transaction volume projected to exceed $8.6 trillion in 2025 and a robust annual growth rate of 12%, the market’s allure is undeniable. Yet, for international brands, accessing Chinese consumers isn’t as simple as listing products online.... So, how do you start an e-commerce business in China? And what exactly is Cross-border e-commerce? This guide will help you understand the essentials, including China’s cross-border e-commerce policy, market value,
Jul 11, 20253 min read


Partnership Announcement: Export Now Asia and Kavita’s Iceherbs
We are thrilled to announce a major partnership between Export Now Asia and Kavita’s Iceherbs, focusing on bringing high-quality...
Jul 7, 20254 min read
bottom of page
