The Problem: You're Playing a Game Where 95% of Foreign Brands Lose Singles' Day 2024 generated $139 billion in 24 hours. China's e-commerce market reached $2.8 trillion annually, with over half of all retail sales occurring online. Your board sees these numbers and asks the obvious question: Why aren't we capturing this opportunity? Here's the question they should be asking: Why do 95% of international brands entering Singles Day without proper China expertise catastrophical

A recent call with a UK-based health supplement brand highlighted a common pitfall. They were interested in marketing services for China, but mentioned they were already working with a distributor. That wasn't an issue on its own. Many clients simply need more focused, local marketing. But when the conversation turned to sales performance and what customers were saying, it stalled. They could only offer vague answers, lacking any real insight into their market position. The s

Breaking into China’s e-commerce market can unlock massive gains for your brand! However… without a clear gameplan and entry strategy...